Content personalization & insights for registered + anonymous traffic
Each customer’s content experience is personalized using their
behavior from across the net + their behavior on your property.
How Cross-net Personalization Works
Augur combines a plug-and-play setup with sophisticated technology
to make web content personalization faster, easier, and more insightful.
Augur automates targeting content to individual visitors using a self-learning algorithm that's designed to lift conversions. Both anonymous traffic and registered users experience personalization.
Augur is designed to be fast in every possible way. Powered by SPDY servers, Google Chrome's engine, and a new class of online learning algorithms, Personalization times are lightning fast, taking 15ms at most.
Augur enriches your understanding of who your customers are. You'll receive up to 200 topics that describe who each customer is and what they care about. Topics include each customer's psychographics, demographics, geographics, online profiles, and more.
Augur is streamlined, clean and simple. For example, to make your web app personalize to each user, just copy and paste the augur.js script into your app, use our drag-and-drop editor to specify the content you want personalized, and you're done -- quickly and easily.
Anonymous traffic identification
Augur can identify anonymous traffic. If an anonymous visitor is identified,
their content experience becomes personalized.
Anonymous visitor data is also reported via analytics.
Augur records who viewed and clicked your content within milliseconds. The results
are immediately accessible via API. Metrics include Page views, Conversions, and a
powerful WhoClicked report that reveals the key segments responding to your
content and the attributes that drive them to convert.
Leverage all available visitor and customer data to define effective strategy and filter the results to the most granular level.
Augur is designed to keep every bit (pun intended) of data safe & secure.
The entire application is SSL encrypted. Account passwords have brute-force
protection and can't be retrieved by anyone (lost passwords must be reset).
We use the latest NSA grade secure hash functions and our internal passwords would
take 3.92 billion trillion trillion trillion trillion centuries (on average) to
crack in a massive cracking scenario (one hundred trillion guesses per second).
There's more, but you get it;
Augur is security.
Augur provides insight on who customers are and what they care about.
That insight is available via API. Check out some sample responses below.
The User Data API returns up to 200 topics that describe each of your customer's demographics, psychographics, geographics, online profiles, and more.